Independent designer / Brand & digital
Thoughtful identities and websites for people building something they believe in.
A fictional designer’s portfolioCase study / 01
The brief
Give an independent olive oil brand a clear identity that feels at home on a kitchen shelf.
The work
A warm wordmark, an olive-green palette and a packaging system built around simple wave forms.
The outcome
A complete concept spanning bottle labels, outer packaging and a responsive product page.
Self-initiated concept. No client performance claims.
Case study / 02
The brief
Make a small culture journal feel inviting, legible and easy to explore on a phone.
The work
An editorial type system, flexible story layouts and a quiet palette that gives the writing room.
The outcome
A homepage concept and an article layout with clear navigation between stories.
Self-initiated concept. Illustrated interface preview.
I’m Alex, an independent designer working across identity and digital. I like getting to the heart of a project before opening a design file.
My work brings together a simple concept, a considered visual system and the details that make it feel finished.
Have something in mind?
Try the enquiry form to see how a portfolio can give a visitor a clear next step.